Social
Media will continue to grow, change and adapt to human behavior throughout the
next 100 years. In the past decade, we have seen many changes in the world of
Social Media. Twitter and Facebook have adapted to the world of business better
than anyone could have imagined. In 2009, we saw the realization of the
influence that listening to consumers had on Social Media and in the ending of
2011, media went from being a simple broadcast platform to a sophisticated
network of connections and rewarding engagements.
By
2012, we saw social media as a way of connecting with potential consumers and
building brand awareness, and in the future it should be no different. Social
Media has become more than just networking, its a way of successfully
building a brand. As people's expectations and behaviours are changing, social
media is adapting, following our trends. Where we go, social media follows.
Many websites are able to "learn" what we look up, what our behaviour
is, and make suggestions as to what it thinks we need. It is believed that all human behaviour is
goal directed, as we need a purpose and if we don't, the task itself will not
happen. This applies to Social Media and how it is going to act in the future.
Without a direction in the form of a social media strategy, a business will
suffer greatly online.
Daniel Dubno, Founder, “Gadgetoff”;
Executive Director, “Hourglass Initiative”, thinks that "the social media
revolution that has taken place in this year will burst forth a fundamentally
new order of interaction between people. And it's incredibly exciting. It's
just proof that what you take for granted can be changed in a day, and in an
instant, when the right set of circumstances comes together. And those
circumstances keep coming together and coming together. And our lives keep
moving forward and radically changing as the technology changes."
Social
Media will keep making improvements and advancements. Social
media will keep changing as time passes, whether it’s changes to the online
web, Facebook, Twitter, LinkedIn or any other social media websites. Consumers
get tired of the same product day after day and they need a change and I
believe it works the same way with social media. Facebook was amazing when it
first came out, but now it is getting boring and repetitive each day. A new
social media website needs to be introduced into the market that has the same
features as Facebook, but also has new and exciting features (like Twitter) as
well. We should see a change within the next few years, with a lot of more
functional areas on Facebook or Twitter or even, the "next" up and
coming social media website. With this all being said it’s hard to say where
social media will be in exactly in the future because everything changes within
the blink of an eye. All I know is that with all these advances in technology,
and with more and more age groups beginning to use social media and touch base
with their technologic side, it will continue to evolve and be an altered way
society will function.
Work Cited:
Network,
CIO. "The Future Of Social Media? Forget About The U.S., Look To
Brazil." Forbes. Forbes Magazine, 12 Sept. 2013. Web. 8 Dec. 2013.
<http://www.forbes.com/sites/ciocentral/2013/09/12/the-future-of-social-media-forget-about-the-u-s-look-to-brazil/>.
"What
is the future of social media? - Curiosity." Curiosity. N.p., n.d.
Web. 8 Dec. 2013.
<http://curiosity.discovery.com/question/social-media-future>.
